Click-Through Rate: CTR Meaning, Formula, Tips & Why Important

For paid ad, CTR or click-through rate is the ratio of total clicks of an ad vs. impressions. For SEO, it is the ratio of clicks vs. organic impressions

What are Long-tail Keywords: Full How-to for SEO Strategies

Long-tail keywords are highly specific phrases used in online searches, characterized by their relatively low search volume, account for 70% of searches.

What is Search Engine Marketing & How to Do it: Explained

Search Engine Marketing, SEM, is a digital marketing practice, including paid advertising & organic search, to boost websites' visibility on search engines

What is SEO Content? 13 Tips on How to Write SEO Content

SEO content is online content meant to rank high on search engines with a goal to generate traffic and attract visitors to your websites and pages.

What is Search Engine Optimization (SEO): Learn to Improve SEO

SEO, Search Engine Optimization, is the process of improving websites’ rankings and visibility on search engines, focusing on organic traffic, not paid one

What are SEO Keywords? Keyword Research Guide: Type, Tool & More

SEO keywords are terms and phrases users look for on search engines, each with different queries. Performing keyword research is vital for SEO performance.